Create a list of your competitors within a couple of different groups: your hometown (other regional artists), your genre similar artists (from major to independent acts), your subject matter (is it political or spiritual?) , etc.. You should be able to come up with 10 – 20 for each category. The similar artists that are more independent, acts that are cult-level will be helpful to you.
Now Google each lead individually. If you’re Googling a local action, take note. Are they being interviewed or featured? Are they receiving airplay or getting sponsored? Here’s where you wish to send your personalized pitch, appealing to the author or DJ, mentioning how you relate what you offer as far as another perspective and to what they do.
You’re doing more SoundCloud reposts than heaps of artists and it SoundCloud reposts.